Marketing / (Record no. 9053)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01651nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220706131438.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220706b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781259030659 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.G75(3e) |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | Grewal, Dhruv. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing / |
| Statement of responsibility, etc. | Dhruv Grewal ...[et al.] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd Canadian edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Toronto : |
| Name of publisher, distributor, etc. | McGraw-Hill / Ryerson, |
| Date of publication, distribution, etc. | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix + various pagings |
| Other physical details | ill. ; |
| Dimensions | 29 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents : Section one : Assessing the marketplace : Overview of marketing -- Developing marketing strategies and a marketing plan --- Analyzing the marketing environment -- Section two : Understanding the marketplace : Consumer behaviour -- Business-to-business marketing -- Section three : Targeting the marketplace : Segmentation, targeting, and positioning -- Marketing research -- Section four : Value creation : Developing new products -- Product, branding, and packaging decisions -- Services : the intangible product -- Section five :Transacting value : Pricing concepts and strategies : establishing value -- Section six : Value delivery : designing the distribution channel and supply chain : Distribution channels -- Retailing and multichanneled marketing -- Section seven : Value communication : Integrated marketing communications -- Advertising, sales promotions, and personal selling -- Social and mobile marketing -- Section eight : Marketing in the global environment : Globa, marketing -- Ethics and socially responsible marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Levy, Michael. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Light, Shirley. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Persaud, Ajax. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | Reference | 06/07/2022 | HF5415.G75(3e) | 8625/077/20 | 06/07/2022 | 1 | 06/07/2022 | Books |