Marketing. / (Record no. 9089)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01207nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220801101753.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120530t xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | LC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13.M34 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing. / |
| 246 ## - VARYING FORM OF TITLE | |
| Title proper/short title | BUS 3301 - September 2012 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London, Ontario: |
| Name of publisher, distributor, etc. | Ivey Business School, |
| Date of publication, distribution, etc. | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | [various pagings].: |
| Other physical details | ill.; |
| 490 ## - SERIES STATEMENT | |
| Materials specified | Business case studies |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: An introductory note on marketing management -- Metabical: positioning an communications strategy for a new weight loss drug -- Metabical: pricing, packaging and demand forecasting -- Recommendations for a new weight loss drug -- Voos Artesian Water from Norway- Oasis of the seas -- Struggling to make the best buy -- Kraft Foods -- Hubspot inbound marketing and Web.2.0 -- Starbucks -- Red Lobster -- Mountain Man Brewing Company -- Hips Feel Good -- CardSwap -- EASYJET -- Tesco PLC -- Soren Chemical -- Boise Automation -- The Londoner -- Kraft General Foods Canada Inc -- Molson Canadian -- Danada Goose -- Black and Decker Corp. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Fuller form of name | Taylor, Michael |
| 9 (RLIN) | 22 |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| Subordinate unit | Ivey Business School |
| 9 (RLIN) | 23 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Serial Enumeration / chronology | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 11/11/2019 | MAR/Tay | HF5415.13.M34 | K/1919/1919/19 | 25/07/2022 | 25/07/2022 | Books | Part of Ivey Collection. Shelved alphabetically by title |