Cutting-edge marketing analytics : real world cases and data sets for hands on learning. / (Record no. 9417)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01605cam a2200445 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 18099345 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231013152208.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140402t20152015njua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2014937240 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780133552522 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0133552527 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn861210107 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BTCTA |
| Language of cataloging | eng |
| Transcribing agency | BTCTA |
| Description conventions | rda |
| Modifying agency | BDX |
| -- | YDXCP |
| -- | OCLCO |
| -- | OQX |
| -- | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.127.V45 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/02 |
| Edition number | 23 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Venkatesan, Rajkumar, |
| Relator term | author. |
| 9 (RLIN) | 991 |
| 245 10 - TITLE STATEMENT | |
| Title | Cutting-edge marketing analytics : real world cases and data sets for hands on learning. / |
| Statement of responsibility, etc. | Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox, |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Upper Saddle River, New Jersey : |
| Name of producer, publisher, distributor, manufacturer | Pearson Education, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2015. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 300 pages : |
| Other physical details | ills, index; |
| Dimensions | 24 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 9 (RLIN) | 334 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research. |
| 9 (RLIN) | 992 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| Form subdivision | Case studies. |
| 9 (RLIN) | 993 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Market segmentation. |
| 9 (RLIN) | 994 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Revenue management. |
| 9 (RLIN) | 995 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer profiling |
| General subdivision | Research. |
| 9 (RLIN) | 996 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Farris, Paul W., |
| Relator term | author. |
| 9 (RLIN) | 997 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wilcox, Ronald T., |
| Relator term | author. |
| 9 (RLIN) | 998 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | copycat |
| d | 2 |
| e | ncip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 11/03/2023 | HF5415.127.V45 | K/3001/0099/23 | 14/03/2023 | 14/03/2023 | Books |