Customer relationship management. / (Record no. 948)

MARC details
000 -LEADER
fixed length control field 00997nam a22001817a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120522t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 007048631
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.5.A11
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Anderson, Kristin
245 ## - TITLE STATEMENT
Title Customer relationship management. /
Statement of responsibility, etc. Kristin Anderson and Carol Kerr.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York:
Name of publisher, distributor, etc. McGraw Hill,
Date of publication, distribution, etc. c2003.
300 ## - PHYSICAL DESCRIPTION
Extent xii,164 p.:
Other physical details ill.;
Dimensions 22cm.
500 ## - GENERAL NOTE
General note Includes index
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Contents: Customer relationship management is not an option -- The Customer service/sales profile -- Managing your customer service/sales profile -- Choosing your CRM strategy -- Managing and sharing customer data -- Tools for capturing customer information -- Service-level agreements -- E-Commerce: customer relationships on the internet -- Managing relationships through conflict -- Fighting complacency: the ''seven-year itch'' in customer relationships -- Resetting your CRM strategy.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term following geographic name entry element Customer relationship
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kerr, Carol
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks 22/05/2012   HF5415.5.A11 2352/12 22/05/2012 22/05/2012 Books

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