Marketing : real people, real choices. / (Record no. 951)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02078pam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 1636598 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210414113943.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 960909s1997 njua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0205152066 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.35 .S65 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 20 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Solomon, Michael R. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing : real people, real choices. / |
| Statement of responsibility, etc. | Michael R. Solomon, Elnora W. Stuart. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc. | Prentice Hall, |
| Date of publication, distribution, etc. | c1997. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 774 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 29 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Making marketing decisions: The World of marketing -- Strategic planning: making choices in a dynamic environment -- Decision making in the new era of marketing: enriching the marketing environment -- Think globally and act locally: the international marketing environment -- Understanding and identifying markets: Marketing information and research: analyzing the environment -- Why people buy: consumer markets -- Why organizations buy: business-to- business markets -- Sharpening the focus: market segmentation -- Creating and managing a product: goods and services: Creating the product -- Managing the product -- Broadening the focus: the marketing of intangible products -- Assigning value to the product: Pricing the product -- Pricing methods -- Delivering the product: Channel management, physical distribution,and wholesaling -- Retailing and direct marketing -- Communicating about the product: Connecting wtih the consumer: strategy,marketing and marketing communications -- Advertising -- Sales promotion and public relations -- Personal selling and sales force management -- Appendix A: Careers in marketing -- Appendix B: A Sample marketing plan -- Appendix C: Marketing math. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Vocational guidance. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stuart, Elnora W. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | 23/05/2012 | HF5415.35 .S65 . | 2347/12 | 23/05/2012 | 1 | 23/05/2012 | Books |