Consumer behavior : marketing strategy perspectives. / (Record no. 953)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02018cam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 2408194 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210414113943.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 870730s1987 iluaf b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256031770 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.3.P468 |
| Item number | |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Peter, J. Paul. |
| 245 10 - TITLE STATEMENT | |
| Title | Consumer behavior : marketing strategy perspectives. / |
| Statement of responsibility, etc. | J. Paul Peter and Jerry C. Olson. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Homewood, Ill. : |
| Name of publisher, distributor, etc. | Irwin, |
| Date of publication, distribution, etc. | 1987. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 698 p., [16] p. of plates : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 25 cm. |
| 440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | The Irwin series in marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographies and indexes. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Introduction and overview: Consumer behaviour and marketing strategy -- Consumer behaviour: a framework for marketing analysis -- Cognitive theory and marketing strategy: Consumers" cognitive processes -- Consumers" knwoledge, meanings, and beliefs -- Consumers' product knowledge and involvement -- Interpretation processes: attention and comprehension -- Attitudes and intentions -- Integration processes: consumer decision making -- Behavior theory and marketing strategy: Appliied behaviour analysis -- Respondent and operant conditioning -- Vicarious learning: modeling effects on consumer behaviour -- Environmental theory and marketing strategy: Environmental influences on consumer behaviour -- Macro social influences: culture, subculture, and social class -- Micro social influences: reference groups and family -- Marketing strategy development: Market segmentation analysis -- Product strategy and consumer behaviour -- Promotion strategy and consumer behavior -- Pricing strategy and consumer behaviour -- Channel strategy and consumer behaviour -- Societal influences on marketing practices: Consumer behaviour, marketing, and social responsibility. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Olson, Jerry C. |
| Fuller form of name | (Jerry Corrie), |
| Dates associated with a name | 1944- |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 3 |
| e | opcn |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | 23/05/2012 | HF5415.3.P468 | 2289/12 | 23/05/2012 | 1 | 23/05/2012 | Books |