Frenemies : the epic disruption of the ad business (and everything else) / (Record no. 9530)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02198cam a22004335i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 23071168 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230421153811.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230418s2019 nyu b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2021304205 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780735220881 |
| Qualifying information | (paperback) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | YDX |
| Language of cataloging | eng |
| Transcribing agency | YDX |
| Description conventions | rda |
| Modifying agency | BDX |
| -- | OCLCQ |
| -- | CLU |
| -- | OCLCF |
| -- | OMB |
| -- | OCLCO |
| -- | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 043 ## - GEOGRAPHIC AREA CODE | |
| Geographic area code | n-us--- |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF6178.A89 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Auletta, Ken, |
| 9 (RLIN) | 1274 |
| 245 10 - TITLE STATEMENT | |
| Title | Frenemies : the epic disruption of the ad business (and everything else) / |
| Statement of responsibility, etc. | Ken Auletta. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | [New York, NY] : |
| Name of producer, publisher, distributor, manufacturer | Penguin Books, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2019. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 373 p. ; |
| Dimensions | 22 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 500 ## - GENERAL NOTE | |
| General note | First published in the United States of America by Penguin Press, an imprint of Penguin Random House LLC, 2018. Published in Penguin Books 2019. |
| 500 ## - GENERAL NOTE | |
| General note | With a new epilogue on Martin Sorrell, data, and other disruptions. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (pages 359-360) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: The "perfect storm" -- "Change sucks" -- Good-bye, Don Draper -- The matchmaker -- Anxious clients -- "Same height as Napoleon" -- Frenemies -- The rise of media agencies -- The privacy time bomb -- The consumer as frenemy -- Can old media be new? -- More frenemies -- Marketing yak-yaks and mounting fear -- The client jury reaches its verdict -- Cannes takes center stage -- Mad men to math men -- Dinosaurs of cockroaches? -- Good-bye old advertising axioms -- "No rearview mirror". |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising agencies |
| General subdivision | History. |
| 9 (RLIN) | 1275 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| General subdivision | History. |
| 9 (RLIN) | 1276 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | History. |
| 9 (RLIN) | 1277 |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Agences de publicité |
| General subdivision | Histoire. |
| 9 (RLIN) | 1278 |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Histoire. |
| 9 (RLIN) | 1279 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| Source of heading or term | fast |
| Authority record control number or standard number | (OCoLC)fst00797511 |
| 9 (RLIN) | 3 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising agencies. |
| Source of heading or term | fast |
| Authority record control number or standard number | (OCoLC)fst00797812 |
| 9 (RLIN) | 1280 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| Source of heading or term | fast |
| Authority record control number or standard number | (OCoLC)fst01010167 |
| 9 (RLIN) | 25 |
| 655 #7 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | History. |
| Source of term | fast |
| Authority record control number or standard number | (OCoLC)fst01411628 |
| 9 (RLIN) | 1281 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 0 |
| b | ibc |
| c | pccadap |
| d | 2 |
| e | ncip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 08/03/2023 | HF6178.A89 | K/2919/0017/23 | 21/04/2023 | 21/04/2023 | Books |