Consumer behavior. / (Record no. 955)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01600cam a22002534a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 14134403 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210414113943.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 051006s2007 njua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0131869604 (alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | YDX |
| -- | BAKER |
| -- | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.32.S35 |
| Item number | |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Schiffman, Leon G. |
| 245 10 - TITLE STATEMENT | |
| Title | Consumer behavior. / |
| Statement of responsibility, etc. | Leon G. Schiffman and Leslie Lazar Kanuk. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc. | Pearson Prentice Hall, |
| Date of publication, distribution, etc. | c2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 561, C-38, G-11, I-22 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 27 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Introcduction -- Consumer behavior: its origins and strategic applications -- Consumer research -- Market segmentation -- Consumer as an individual -- Consumer motivation -- Personality and consumer behavior -- Consmer perception -- Consumer learning -- Consumer attitude formation and change -- Communication and consumer behavior -- Consumers in their social and cultural settings -- Reference groups and family influences -- Social class and consumer behavior -- The Influence of culture on consumer behavior -- Cross-cultural consumer behavior: an international perspective -- The Consumer decision-making process -- Consumer influence and the diffusion of innovations -- Consumer decision making. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Motivation research (Marketing) |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kanuk, Leslie Lazar. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 23/05/2012 | HF5415.32.S35 | 2294/12 | 23/05/2012 | 1 | 23/05/2012 | Books | |||||
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 23/05/2012 | HF5415.32.S351 | 2333/12 | 23/05/2012 | 2 | 23/05/2012 | Books | |||||
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 23/05/2012 | HF5415.32.S352 | 2295/12 | 23/05/2012 | 3 | 23/05/2012 | Books | |||||
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 07/11/2019 | HF5415.32.S35(9e) | K/1553/1553/19 | 24/11/2021 | 23/05/2012 | Books |