Foundations of marketing communications: a European perspective / (Record no. 9716)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00863nam a22001697a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230927092954.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230616b ||||| |||| 00| 0 eng d |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.123.P45 |
| 245 ## - TITLE STATEMENT | |
| Title | Foundations of marketing communications: a European perspective / |
| Statement of responsibility, etc. | Patrick de Pelsmacker ... [et al] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Harlow : |
| Name of publisher, distributor, etc. | Pearson education limited, |
| Date of publication, distribution, etc. | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 328 p. : |
| Other physical details | ill ; |
| Dimensions | 25cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents : Integrated marketing communications -- How marketing communication work -- Target groups -- Objectives -- Budgets -- Advertising -- Media planning -- Advertising research -- Sales promotions -- Direct marketing -- E-communications -- Points-of-purchase communication -- Public relations and sponsorship. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Geuens, Maggie. |
| 9 (RLIN) | 1670 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bergh, Joeri van den. |
| 9 (RLIN) | 1671 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 16/06/2023 | HF5415.123.P45 | 9375/076/23 | 16/06/2023 | 1 | 16/06/2023 | Books | ||||
| Library of Congress Classification | Non-fiction | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 16/06/2023 | HF5415.123.P451 | 9376/077/23 | 16/06/2023 | 2 | 16/06/2023 | Books |