Managerial economics :applications, strategy, and tactics / (Record no. 9719)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02070cam a22003614i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 17666139 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230616123840.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130320s2014 ctua 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2013935706 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781285420929 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD30.22.M32 (13e) |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McGuigan, James R. |
| 9 (RLIN) | 1676 |
| 245 10 - TITLE STATEMENT | |
| Title | Managerial economics :applications, strategy, and tactics / |
| Statement of responsibility, etc. | James R. McGuigan, JRM Investments, R. Charles Moyer, University of Louisville, Frederick H. deB. Harris, School of Business, Wake Forrest University. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13e. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Stamford, CT, USA : |
| Name of producer, publisher, distributor, manufacturer | CENGAGE Learning, |
| Date of production, publication, distribution, manufacture, or copyright notice | [2014] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 676 pages : |
| Other physical details | illustrations ; |
| Dimensions | 27 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 500 ## - GENERAL NOTE | |
| General note | Content: Introduction: Introduction and goals of the firm -- Fundamental economic concepts -- Demand and forecasting: Demand analysis -- Estimating demand -- Business and economic forecasting -- Managing in the global economy -- Production and cost: Production economics -- Cost analysis -- Applications of cost theory -- Pricing and output decisions: strategy and tactics: Prices, output and strategy: pure and monopolistic competition -- Price and output determination: monopoly and dominant firms -- Price and output determination: oligopoly -- Best-practice tactics: game theory -- Pricing techniques -- Organizational architecture and regulation: Contacting, governance and organizational form -- Government regulation -- Long-term investment analysis -- |
| 500 ## - GENERAL NOTE | |
| General note | Includes index, appendix, glossary and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Managerial economics. |
| 9 (RLIN) | 749 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Managerial economics |
| Form subdivision | Problems, exercises, etc. |
| 9 (RLIN) | 1677 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Moyer, R. Charles, |
| Dates associated with a name | 1945- |
| 9 (RLIN) | 1678 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Harris, Frederick H. deB. |
| 9 (RLIN) | 1679 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | origcop |
| d | 3 |
| e | epcn |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
No items available.