Essential guide to marketing planning / (Record no. 9739)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00987nam a22001937a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230619130638.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230619b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273713234 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | wiuc |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13.W66 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wood, Marian Burk. |
| Dates associated with a name | 2007. |
| 9 (RLIN) | 1704 |
| 110 ## - MAIN ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Marian Burk Wood. |
| 9 (RLIN) | 1705 |
| 245 ## - TITLE STATEMENT | |
| Title | Essential guide to marketing planning / |
| Statement of responsibility, etc. | Marian Burk Wood. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii,268p.: |
| Other physical details | ills.; |
| Dimensions | 25cm. |
| 500 ## - GENERAL NOTE | |
| General note | Contents: Introduction to marketing planning -- Analysing the current situation -- Analysing customers and markets -- Planning segmentation ,targeting and positioning -- Planning direction ,objectives and strategy -- planning for products and brands -- Planning for pricing -- Planning for channels and logistics -- Planning for integrated marketing communication -- Supporting the marketing mix -- Planning to measure performance -- Controlling marketing and implementation. |
| 501 ## - WITH NOTE | |
| With note | Includes index. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 19/06/2023 | HF5415.13.W66 | 9327/028/23 | 19/06/2023 | 1 | 19/06/2023 | Books | |||||
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 19/06/2023 | HF5415.13.W661 | 9328/029/23 | 19/06/2023 | 2 | 19/06/2023 | Books | |||||
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 19/06/2023 | HF5415.13.W662 | 9329/030/23 | 19/06/2023 | 3 | 19/06/2023 | Books |