Marketing / (Record no. 9752)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00746nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230619152156.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230619b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780077861025 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.G67(4e) |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | Grewal, Dhruv. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing / |
| Statement of responsibility, etc. | Dhruv, Grewal and Michael Levy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | McGraw-Hill Education, |
| Date of publication, distribution, etc. | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii,497p.: |
| Other physical details | ill.; |
| Dimensions | 29cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Assessing the marketplace -- Understanding the marketplace -- Targeting the marketplace -- Value creation -- Value capture -- Value delivery: designing the channel and supply chain -- Value communication. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Levy, Michael. |
| 9 (RLIN) | 1726 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Edition | 4th ed. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 19/06/2023 | HF5415.G67(4e) | 9539/240/23 | 19/06/2023 | 1 | 19/06/2023 | Books | |||||
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 19/06/2023 | HF5415.G671(4e) | 9540/241/23 | 19/06/2023 | 2 | 19/06/2023 | Books | |||||
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 19/06/2023 | HF5415.G672(4e) | 9541/242/23 | 19/06/2023 | 3 | 19/06/2023 | Books | |||||
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 19/06/2023 | HF5415.G673(4e) | 9542/243/23 | 19/06/2023 | 4 | 19/06/2023 | Books | |||||
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 19/06/2023 | HF5415.G674(4e) | 9543/244/23 | 19/06/2023 | 5 | 19/06/2023 | Books |