Includes bibliographical references and index

Contents: Part 1. Concepts and Techniques for Crafting and Executing Strategy: -- What is strategy and why is it important -- Charting a company's direction: its vision,mission, objectives, and strategy -- Evaluating a company's external environment -- Evaluating a company's resources, capabilities and competitiveness -- The five generic competitive strategies -- Strengthening a company's competitive position: strategic moves,timing, and scope of operations -- Strategies for competing in international markets -- Corporate strategy: diversification and the multibusiness company -- Ethics, corporate social responsibility, environmental sustainability, and strategy -- Building an organization capable of good strategy execution: people,capabilities, and structure -- Managing internal operations: actions tht promote good strategy execution -- Corporate culture and leadership: keys to good strategy execution