Management accounting : strategic planning: and marketing. / CIMA
Material type:
TextPublication details: London : BPP, 1992.Edition: 6th edDescription: xx, 616 p .: illISBN: - 0862777542
- Study text Stage 4 :Management accounting - strategic planning and markrtinig
- HD30.28.M26
Contents:
Contents: Introduction -- Introduction to strategic planning -- Environmental analysis -- Corporate appraisal and strategic choice -- Strategies for various business aspects -- Marketing strategies and tactics -- Control, information for strategy and marketing
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HD30.28.M26(6e) (Browse shelf(Opens below)) | Available | K/3229/0327/23 |
Includes index.
Contents: Introduction -- Introduction to strategic planning -- Environmental analysis -- Corporate appraisal and strategic choice -- Strategies for various business aspects -- Marketing strategies and tactics -- Control, information for strategy and marketing
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