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E-business and e-commerce management :strategy, implementation and practice. / Dave Chaffey.

By: Material type: TextPublication details: Harlow, England ; New York : FT Prentice Hall, 2009.Edition: 4th edDescription: xxxii, 764 p. : col. ill. ; 27 cmISBN:
  • 9780273719601 (pbk. : alk. paper)
  • 0273719602 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 658.8/72 22
  • 651.8
LOC classification:
  • HF5548.32.C472
Other classification:
  • 85.40
  • 85.05
  • QP 345
  • QP 650
  • QR 760
  • ST 610
Online resources:
Contents:
Contents: Introduction: Introduction to e-business and e-commerce -- E-commerce fundamentals -- E-business infrastructure -- E-environment -- Strategy and application: E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Implementation: Change management -- Analysis and design -- Implementation and maintenance.
This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.
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Includes bibliographical references and index.

Contents: Introduction: Introduction to e-business and e-commerce -- E-commerce fundamentals -- E-business infrastructure -- E-environment -- Strategy and application: E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Implementation: Change management -- Analysis and design -- Implementation and maintenance.

This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.

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