Marketing metrics : the manager's guide to measuring marketing performance. / Neil T. Bendle ...[et al.]
Material type:
TextPublisher: Upper Saddle River, NJ : Pearson Education, [2016Edition: 3rd edDescription: xv, 439 pages ; 24 cm ills, bibliography, indexContent type: - text
- unmediated
- volume
- 9780134085968
- 0134085965
- HF5415.2.B45
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5415.2.B45(3e) (Browse shelf(Opens below)) | Available | K/3023/0121/23 |
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| PN4129.15.S45(2e) Confident public speaking / | PN4129.15.L83(10e) The art of public speaking. / | PN4129.15.O83(7e) Public speaking : trusted innovative student focused. / | HF5415.2.B45(3e) Marketing metrics : the manager's guide to measuring marketing performance. / | P91.6.S44(8e) Media career guide : preparing for jobs in the 21st century / | PE1127.S6.C57(2e) Writing about diversity : an argument reader and guide / | PN44.5.M86(4e) The Bedford glossary of critical and literary terms / |
Includes bibliographical references (pages 417-420) and index.
Contents: Introduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability -- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising metrics -- Online, email, and mobile metrics -- Marketing and finance -- The marketing metrics x-ray and testing -- System of metrics
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