Media & culture : an introduction to mass communication / Richard Campbell, Christopher R. Martin, Bettina Fabos.
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TextPublication details: Boston : Bedford/St. Martin's, c2004.Edition: 4th edDescription: xxi, 613 p. : ill. (some col.) index ; 28 cmISBN: - 0312416849(4e)
- Media and culture
- 302.23/0973 22
- P94.65.U6 C36
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | P94.65.U6.C36(4e) (Browse shelf(Opens below)) | Available | K/3103/0201/23 |
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| PN187.H38(2e) Introduction to rhetorical theory. / | PN187.S58(2e) Rhetoric & human consciousness : a history. / | PE1431.R68(5e) Elements of argument : a text and reader./ | P94.65.U6.C36(4e) Media & culture : an introduction to mass communication / | PN183.H47(5e) The history and theory of rhetoric : an introduction / | TK6643.G7(3e) The new television technologies / | HF5438.25.L53(8e) Selling the profession : focusing on building relationships. / |
Includes bibliographical references (p. 573-581) and index.
Contents: Mass media and the cultural landscape: Mass communication: a critical approach -- The internet and new technologies: media at the crossroads -- Sounds and images; Sound recording and popular music -- Popular radio and the origins of broadcasting -- Television and the power of visual culture -- Cable and the specialization of television -- Movies and the impact of images -- Words and pictures: Newspapers and the rise of modern journalism -- Magazines in the age of specialization -- Books and the power of print -- The business of mass media: Advertising and commercial culture -- Public relations and framing the message -- Media economics and the global marketplace -- Democratic expression and the mass media: The culture of journalism: values, ethics, and democracy --Media effects and cultural approaches to research -- Legal controls and freedom of expression.
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