Electronic commerce. / Gary P. Schneider
Material type:
TextPublication details: Australia: Thomson Course Technology, 2007.Edition: 7th edDescription: xxiv, 624 p. : ill. ; 24cmISBN: - 139781418837037
- HF5548.32.S1
Includes index.
Contents: Introduction to electronic commerce -- Technology infrastructure: the internet and the world wide web -- Selling on the web: revenue models and building a web presence -- Marketing on the web -- Business-to-business strategies: from electronic data interchange to electronic commerce -- Online auctions, virtual communities and the web portals -- The Environment of electronic commerce: legal, ethical and tax issues -- Web server hardware and software -- Electronic commerce software -- Electronic commerce security -- Payment systems for electronic commerce -- Planning for electronic commerce.
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