A preface to marketing management. / J. Paul Peter and James H. Donnelly, Jr.

By:

Peter, J. Paul

Contributor(s):

Donnelly, James H

Material type:

TextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston : McGraw-Hill/Irwin, c2003.Edition: 9th edDescription: xiv, 280 p. : ill. (some col.) ; 26 cmISBN:

0072466588 (pbk. : alk. paper)
0071198717 (International : alk. paper)

Subject(s):

Marketing -- Management

DDC classification:

658.8 21

LOC classification:

HF5415.13.P388

Contents:

Contents: Essentials of marketing management : Introduction: Strategic planning and the marketing management process -- Marketing information, research, and understanding the target market: Marketing research: process and systems for decision making -- Consumer behavior -- Business, government, and institutional buying -- Market segmentation -- The Marketing mix: Product strategy -- New product planning and development -- Integrated marketing communications: advertising, sales promotion, public relations, and direct marketing - Personal selling, relationship building and sales management -- Distribution strategy -- Pricing strategy -- Marketing in special fields: The marketing of services -- Global marketing -- Analyzing marketing problems and cases -- Financial analysis for marketing decisions -- Developing marketing plan.

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY	HF5415.13.P388 (Browse shelf(Opens below))	1	Available	2777/12
Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY	HF5415.13.P3881 (Browse shelf(Opens below))	2	Available	2778/12
Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY	HF5415.13.P3882 (Browse shelf(Opens below))	3	Available	2779/12

Includes bibliographical references and indexes.

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1 The Law Reports(1953): of the incorporated council of law reporting, chancery division and cases in lunacy and on appeal therefrom in the court of appeal. /
by edited by Colinvaux, R.P.
2 The Law Reports Chancery division(1954): of the incorporated council of law reporting, chancery division and cases in lunacy and on appeal therefrom in the court of appeal. /
by edited by Colinvaux, R.P.
3 The Law Reports(1955): Chancery division and cases. /
by edited by Colinvaux, R.P.
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by edited by Colinvaux,R.P.
5 The Law Reports(1958): Chancery division and cases in lunacy and on appeal therefrom in the court of appeal. /
by edited by Colinvaux, R.P.
6 The Law Reports(1959): Chancery division and cases in lunacy and on appeal therefrom in the court of appeal. /
by edited by Colinvaux, R.P.
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by edited by Colinvaux, R.P.
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by edited by Colinvaux, R.P.
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by edited by Colinvaux, R.P.
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by edited by Colinvaux, R.P.
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13 The Law Reports(1967-1968): Probate, Divorce and Admiralty Division. /
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15 The Law Reports(1963-1964): Probate, Divorce, and Admiralty Division. /
16 The Law Reports(1961-1962): Probate, Divorce and Admiralty Division. /
17 The Law Reports(1959-60): Probate, Divorce and Admiralty Division. /
18 The Law Reports(1957-1958): Probate, Divorce and Admiralty division. /
19 The Law Reports(1955-1956): Probate, Divorce, and Admiralty Division. /
20 The Law Reports of the Incorporated council of Law Reporting(1953-1954): Probate, Divorce, and Admiralty Division. /

A preface to marketing management. / J. Paul Peter and James H. Donnelly, Jr.

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