Global marketing for the digital age: globalize your business with digital online technology. / Bill Bishop
Material type:
TextPublication details: Canada: Haper Business, 1999.Description: xvi, 270p.: ill.; 23cmISBN: - 0006386326
- HF5415.1265.B57
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.1265.B57 (Browse shelf(Opens below)) | 1 | Available | 2288/12 |
Includes index
Contents: Introducing global digital marketing: Your global odyssey -- Strategic digital marketing -- The Eight global marketing -- The Eight global marketing imperatives -- The Global digital marketing model --Your global digital marketing program: Your global digital vision -- Your global digital market -- Your global digital marketing promotion -- Global digital technology -- Integrated global digital marketing -- The global digital marketing environment: The New digital world order -- The Global digital marketing index -- Appendix A: Resources -- Appendix B: Glossary of terms -- Appendix C: Suggested reading.
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