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Retailing. / Patrick Dunne ... [et al.].

Contributor(s): Material type: TextPublication details: Cincinnati, Ohio : College Division, South-Western Pub. Co., c1992.Description: xxxi, 496 p. : col. ill. ; 27 cmISBN:
  • 0538814438
Subject(s): DDC classification:
  • 658.8/7 20
LOC classification:
  • HF5429.R478
Contents:
Contents: Introduction to retailing: Perspectives on retailing -- Retailing planning and management -- The Retailing environment: Retail customers -- Competition in retailing -- Channel behaviour -- Legal environment -- Location analysis: Retail location -- Managing retail operations: Financial planning -- Merchandise buying and handling -- Merchandise pricing -- Advertising and promotion -- Store design and layout -- Personal selling and other services -- Retail planning, administration and control: Planning and controlling retail operations -- Human resources -- Retail information -- Appendixes.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF5429.R478 (Browse shelf(Opens below)) 1 Available 2417/12

Includes bibliographical references and indexes.

Contents: Introduction to retailing: Perspectives on retailing -- Retailing planning and management -- The Retailing environment: Retail customers -- Competition in retailing -- Channel behaviour -- Legal environment -- Location analysis: Retail location -- Managing retail operations: Financial planning -- Merchandise buying and handling -- Merchandise pricing -- Advertising and promotion -- Store design and layout -- Personal selling and other services -- Retail planning, administration and control: Planning and controlling retail operations -- Human resources -- Retail information -- Appendixes.

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