Contents: Doing social psychology -- Did you know it all along? -- Intuition: the power and limit of our inner knowing -- Reasons for unreason -- Clinical intuition: the perils of psychologizing -- The Fundamental attribution error -- A New look at pride -- The Power of positive thinking -- Behavoir and belief -- Gender, genes and culture -- How nice people get corrupted -- Two routes to persuation -- Indoctrination and inoculation -- The Mere presence of others -- Many hands make diminshed responsibility -- Doing together what we would never do alone -- How groups intensify decisions -- Power to the person -- The dislike of diersity -- The Roots of prejudice -- The Nature and nurture of aggression -- Do the media influence social behavior? -- Causes of conflict -- Blessed are the peacemakers -- Who likes whom? -- The Ups and downs of love -- When do people help? -- Who is miserable - and why? -- Big ideas in social psychology and religion.