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Public sector marketing. / Tony Proctor.

By: Material type: TextPublication details: Harlow : FT Prentice Hall, 2007.Description: xvii, 225 p. : ill. ; 25 cmISBN:
  • 9780273708094
Subject(s): LOC classification:
  • JF1525.M37 P76
Contents:
Contents: Marketing in the public sector -- The Stakeholder value approach -- Creating and measuring stakeholder value -- Developing and implementing strategies -- Value drivers, portfolio assessment and planning ahead -- Marketing research -- Market measurement and forcasting demand -- The Marketing planning process -- Corporate brand building and delivering the service -- Pricing service -- Communicating values -- Social marketing -- Internal marketing -- Marketing via the internet and intranet.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY JF1525.M37 P763 (Browse shelf(Opens below)) 4 Available 7226/250/13
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY JF1525.M37 P764 (Browse shelf(Opens below)) 5 Available 7227/251/13
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY JF1525.M37 P765 (Browse shelf(Opens below)) 6 Available 7228/252/12
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY JF1525.M37 P762 (Browse shelf(Opens below)) 3 Available 6292/12
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY JF1525.M37 P76 (Browse shelf(Opens below)) 1 Available 3991/12
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY JF1525.M37 P761 (Browse shelf(Opens below)) 2 Available 3992/12

Includes index.

Contents: Marketing in the public sector -- The Stakeholder value approach -- Creating and measuring stakeholder value -- Developing and implementing strategies -- Value drivers, portfolio assessment and planning ahead -- Marketing research -- Market measurement and forcasting demand -- The Marketing planning process -- Corporate brand building and delivering the service -- Pricing service -- Communicating values -- Social marketing -- Internal marketing -- Marketing via the internet and intranet.

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