Originally published: San Francisco : Jossey-Bass Publishers, 1989, in series: Jossey-Bass series in higher education. With new introd.

Includes bibliographical references (p. 221-227) and index.

Contents: Examing the current status of writing instruction: Improving the campus climate for writing programs -- Insights from research on existing programs -- Strengths and weaknesses of approaches to teaching writing -- Providing a basis for effective writing programs: Teaching writing within the undergraduate curriculum -- Defining purpose and issues in the assessment of writing ability -- Using tests for admissions, placement and instructional evaluation -- Organizational, staffing and teacher development strategies: Establishing an effective writing program on campus -- Supporting, evaluating and rewarding writing program faculty -- Preparing and certifying writing instructors for colleges and schools -- Evaluating program effectiveness.