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The world wide: a mass communication perspective. / Barbara K Kaye

By: Contributor(s): Material type: TextPublication details: Boston: McGraw - Hill, 2001.Description: xviii, 424 p.: ill.; 24cmISBN:
  • 0767424247
LOC classification:
  • TK5105.888.K393
Contents:
Contents: Introduction to the internet and the world wide web -- Searching the web -- Internet radio -- Television entertainment -- News and sports on the web -- Marketing and public relations -- Advertising -- Web site design, production and aesthetics -- Social implications -- Theoretical consideration -- Ethics and legal issues -- Career opportunities and future directions.
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Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY TK5105.888.K393 (Browse shelf(Opens below)) 1 Available 5588/12

Includes index.

Contents: Introduction to the internet and the world wide web -- Searching the web -- Internet radio -- Television entertainment -- News and sports on the web -- Marketing and public relations -- Advertising -- Web site design, production and aesthetics -- Social implications -- Theoretical consideration -- Ethics and legal issues -- Career opportunities and future directions.

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