Marketing strategy and uncertainty. / Sharan Jagpal

By:

Jagpal, Sharan

Material type:

TextPublication details: New York: Oxford University Press, c1999.Description: xvii, 334 p.: ill.; 24cmISBN:

0195125738

Subject(s):

LOC classification:

HF5415.J33

Contents:

Contents: Strategic pricing in a dynamic environment -- Pricing under uncertainty and heterogeneity -- Consumer behavior: a theoretical perspective -- Consumer behavior: an empirical perspective -- Coordinating the channel structure -- Advertising budgeting in a competitive and uncertain environment -- Media planning in a dynamic and uncertain environment -- The Personal selling decision in a dynamic and uncertain environment -- Choosing domestic and international marketing strategy in an uncertain environment -- Conclusion.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY			HF5415.J33 (Browse shelf(Opens below))					Available			6144/12

Includes index.

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Marketing strategy and uncertainty. / Sharan Jagpal

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