The Oxford textbook of marketing. / edited by Keith Blois.

Contributor(s):

Blois, Keith J. (Keith John)

Material type:

TextPublication details: Oxford ; New York : Oxford University Press, 2000.Description: x i, 658 p. : ill. ; 25 cmISBN:

0198775768

Subject(s):

Marketing

DDC classification:

658.8 21

LOC classification:

HF5415.O974

Online resources:

Contents:

Contents: Customers, markets and marketing -- Understanding and assessing buyer behaviour -- The Poduct offfering -- Formulating and implementing marketing strategy -- Issues in implementing marketing strategies.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY			HF5415 .O974 (Browse shelf(Opens below))					Available			6425/12

Includes bibliographical references (p. [627]-645) and index.

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The Oxford textbook of marketing. / edited by Keith Blois.

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