Strategic marketing :creating competitive advantage. / Douglas West, John Ford, and Essam Ibrahim.

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TextPublication details: Oxford ; New York : Oxford University Press, 2006.Description: xxv, 517 p. : ill. ; 25 cmISBN:

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Contents: Introduction -- Where are we now? -- Where do we want to beow will we get there? -- Did we get there -- Conclusion.

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY			HF5415.135.W47 (Browse shelf(Opens below))				1	Available			6785/12

Includes bibliographical references and index.

Contents: Introduction -- Where are we now? -- Where do we want to beow will we get there? -- Did we get there -- Conclusion.

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