Principles of marketing / Philip Kotler, Gary Armstrong.
Material type:
TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2010.Edition: 13th edDescription: xxiii, 613, [105] p. : ill. (chiefly col.) ; 29 cmISBN: - 9780136079415 (casebound : alk. paper)
- 0136079415
- 658.8 22
- HF5415 .K636 2010
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| HF5415.J33 Marketing strategy and uncertainty. / | HF5415.J35 A First course in marketing. / | HF5415.J352 A First course in marketing. / | HF5415 .K636 Principles of marketing / | HF5415 .K6361 Principles of marketing / | HF5415 .K6362 Principles of marketing / | HF5415 .K6363 Principles of marketing / |
Includes bibliographical references (p. R1-R26) and indexes.
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