Managing and marketing of financial services. /
Material type:
TextPublication details: New Delhi: Taxman Publications, 2007.Description: 1-22, 378 p.: ill; 24cmSubject(s): DDC classification: - 2nd ed.
- HG174.M35
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HG174.M35 (Browse shelf(Opens below)) | 1 | Available | 7348/373/13 | ||||||||||||
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Books
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HG174.M351 (Browse shelf(Opens below)) | 2 | Available | 7349/373/13 |
Includes appendix.
Contents: Strategic business planning -- Market- the strategic point -- Marketing-segmentation and product development -- Marketing-communications -- Marketing - distribution and pricing -- Organizational behavior and human resource management -- Communication -- Conflict resolution -- Team leadership -- Case study.
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