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Understanding strategic management. / Claire Capon.

By: Material type: TextPublication details: New York : Pearson Education Limited, 2008.Description: xxiv, 419 p. : ill. ; 25 cmISBN:
  • 9780273694984
Subject(s): DDC classification:
  • 658.4/012 22
LOC classification:
  • HD30.28.C3743
Online resources:
Contents:
Contents: What is strategy -- Environmental analysis -- Managing resources competitively -- Analysing financial resources -- Stakeholders,culture and change -- Management and leadership in organisations -- Developing competitive and marketing strategy -- Growth for success -- Developing international strategy -- Structure,culture and groups in organisations -- Strategy control -- Managing failure and turnaround.
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Includes bibliographical references and index.

Contents: What is strategy -- Environmental analysis -- Managing resources competitively -- Analysing financial resources -- Stakeholders,culture and change -- Management and leadership in organisations -- Developing competitive and marketing strategy -- Growth for success -- Developing international strategy -- Structure,culture and groups in organisations -- Strategy control -- Managing failure and turnaround.

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