Includes index

Contents: Overview of strategic management: The nature of strategic management -- The business vision and mission -- The external assessment -- The internal assessment -- Strategies in action -- Strategy analysis and choice -- Strategy implementation: Implementing strategies: Management and operations issues -- Implementing strategies: Marketing, finance/accounting, R&D and MIS issues -- Strategy evaluation: Strategy review, evaluation and control -- Key strategic-management topics: Business ethics/social responsibility/environmental sustainability -- Global/international issues -- Strategic-management case and analysis; How to prepare and present a case analysis.