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The Practice of public relations. / Fraser P. Seitel

By: Material type: TextPublication details: Upper Saddle River: Pearson, 2007.Edition: 10thDescription: xxix, 442 p.: ill.; 25cmISBN:
  • 0132038625
Subject(s): LOC classification:
  • HM1221.S45
Contents:
Contents: Evolution: What is public relations, anyway? -- The Growth of the Public relations -- Preparation/ process: Communication -- Public opinion -- Management -- ethics -- The Law -- Research -- The Publics: Print media relations -- Electronic media relations -- Employee relations -- Multiculutural community relations -- Execution : Pulic relations writing -- Intergrated marketing communications -- Public relation and the internet -- Crisis management.
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Includes index.

Contents: Evolution: What is public relations, anyway? -- The Growth of the Public relations -- Preparation/ process: Communication -- Public opinion -- Management -- ethics -- The Law -- Research -- The Publics: Print media relations -- Electronic media relations -- Employee relations -- Multiculutural community relations -- Execution : Pulic relations writing -- Intergrated marketing communications -- Public relation and the internet -- Crisis management.

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