Marketing management and strategy. / Peter Doyle and Phil Stern.

By:

Doyle, Peter, 1943 June 23-2003

Contributor(s):

Stern, Phil, 1954-

Material type:

TextPublication details: New York : Financial Times Prentice Hall, 2006.Edition: 4th edDescription: xii,446 p.: ill.; 26cmISBN:

0273693980 pbk

Subject(s):

DDC classification:

658.8 22

LOC classification:

HF5415.D753

Contents:

Contents: Management: objectives and tasks -- The Customer-led business -- Segmentation,positioning and the marketing mix -- Strategic market planning -- Market dynamics and competitive strategy -- Building successful brands -- Innovation and new product development -- Pricing policy: delivering value -- Communications strategy -- Managing personal selling -- Managing marketing channels -- Marketing in service business -- Turnaround management -- Marketing in the future.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY CC	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY			HF5415 .D753 (Browse shelf(Opens below))					Available			818/011/13

Includes bibliographical references and index.

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Marketing management and strategy. / Peter Doyle and Phil Stern.

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