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Understanding business. [electronic resource]. Environments / edited by Michael Lucas.

Contributor(s): Material type: TextPublication details: London : Routledge, 2000.Description: xi, 284 p. : ill., 1 map ; 26 cmSubject(s): Genre/Form: DDC classification:
  • 337 21
LOC classification:
  • HC260.E5.C72
Online resources:
Contents:
Contents: -- Brief ownership: -- starting a small business -- Business management: Empowering employees to satisfy customers -- Management of human resources: -- Motivating employees to produce quality goods and services. -- Marketing: -- Developing and implementing customer oriented-marketing plans -- Managing financial resources -- Bonus chapters.
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Published in association with the Open University.

Includes bibliographical references and index.

Contents: -- Brief ownership: -- starting a small business -- Business management: Empowering employees to satisfy customers -- Management of human resources: -- Motivating employees to produce quality goods and services. -- Marketing: -- Developing and implementing customer oriented-marketing plans -- Managing financial resources -- Bonus chapters.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2002. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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