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Internet marketing intelligence: research tools, techniques , and resources. / Edward Forrest

By: Material type: TextPublication details: Boston: McGraw - Hill, 2003.Description: xiv, 224p.: ill.; 25cmISBN:
  • 0072821116
LOC classification:
  • HF5415.2. F67
Contents:
Contents: Marketing research: Established traditions and emerging trends 1 -- Internet search and research -- Personal intelligence -- Environmental intelligence -- Consumer intelligence -- Competitive intelligence -- Internet surveys -- An introduction to internet newsgroups -- Applied research methods for newsgroups and discussion groups -- Online focus groups -- Websites, sources, and data-reliability and validity -- Ethical concerns and legalities.
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Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF5415.2. F67 (Browse shelf(Opens below)) 1 Available 7309/334/13

Includes glossary and index.

Contents: Marketing research: Established traditions and emerging trends 1 -- Internet search and research -- Personal intelligence -- Environmental intelligence -- Consumer intelligence -- Competitive intelligence -- Internet surveys -- An introduction to internet newsgroups -- Applied research methods for newsgroups and discussion groups -- Online focus groups -- Websites, sources, and data-reliability and validity -- Ethical concerns and legalities.

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