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Fundamentals of international business. / Michael R. Czinkota.

By: Contributor(s): Material type: TextPublication details: New York: Wessex, 2009.Edition: 2nd edDescription: xxvi, 359p.: ill.: 25cmISBN:
  • 9780979734427
LOC classification:
  • HF1379.C938
Contents:
Contents: Globalization: globalization -- Globalization drivers: cultural environment -- Global trade environment -- Politics and laws -- Economic integration -- Global trade and investment: trade and investment theory -- The International economic activity of the nation -- Global finance: foreign exchange and global financial markets -- Global financial management -- Global operations: exporting and global expansion -- Global marketing -- Global supply chain managing globally -- The Future: the future.
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Includes index and glossary.

Contents: Globalization: globalization -- Globalization drivers: cultural environment -- Global trade environment -- Politics and laws -- Economic integration -- Global trade and investment: trade and investment theory -- The International economic activity of the nation -- Global finance: foreign exchange and global financial markets -- Global financial management -- Global operations: exporting and global expansion -- Global marketing -- Global supply chain managing globally -- The Future: the future.

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