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Relationship marketing: exploring relational strategiesmarketing. / John, Egan.

By: Material type: TextPublication details: Harlow; Prentice Hall, 2004.Edition: 2nd edDescription: xxiii,268p.: ills.; 24cmISBN:
  • 9780273686231
Subject(s): LOC classification:
  • HF5415.55.E34
Contents:
Contents: Relationships in marketing : Relationships -- Relationship economics -- Strategy continuum -- Relationship drivers -- The core firm and Its relationships: Customer partnerships -- Internal partnerships -- Supplier partnerships -- External partnerships -- Managing and controlling the relationship: Relationship in technology -- Relationship management -- Back to the future.
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Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF5415.55.E34 (Browse shelf(Opens below)) 1 Available 7274/299/13

Includes index.

Contents: Relationships in marketing : Relationships -- Relationship economics -- Strategy continuum -- Relationship drivers -- The core firm and Its relationships: Customer partnerships -- Internal partnerships -- Supplier partnerships -- External partnerships -- Managing and controlling the relationship: Relationship in technology -- Relationship management -- Back to the future.

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