The practice of public relations. / Fraser P.Seitel.
Material type:
TextPublication details: Upper Saddle River: Pearson; 2007.Edition: 10th.edDescription: xxix,442p.; ills.: 26cmISBN: - 0132038625
- HM1221.S45
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HM 1221.S45 (Browse shelf(Opens below)) | 1 | Available | 7217/241/13 | ||||||||||||
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HM 1221.S451 (Browse shelf(Opens below)) | 2 | Available | 7218/242/13 | ||||||||||||
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HM 1221.S452 (Browse shelf(Opens below)) | 3 | Available | 7219/243/13 |
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| HM1221.S45 The pratice of public relation. / | HM 1221.S451 The practice of public relations. / | HM1221.S451 The pratice of public relation. / | HM 1221.S452 The practice of public relations. / | HM1221.W55 Public relations : Strategies and tactics. / | HM1221.W55 Public relations writing and media techniques. / | HM1221.W551 Public relations : Strategies and tactics. / |
Includes index.
Contents: Evolution:What is public relations, anyway? -- The Growth of public relations -- Preparation/process: Communication -- Public opinion -- Management -- Ethics -- The Law -- Research -- The Publics: Print media relations -- Electronic media relations -- Employee relations -- Multicultural community relations -- Government relations -- Consumer relations -- International relations -- Execution: Public relations writing -- Integrated marketing communications -- Public relations and the internet -- Crisis management.
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