Mass media research: an introduction. / Roger D.Wimmer and Joseph Dominick.
Material type:
TextPublication details: Boston : Wadsworth Cengage Learning, 2006.Edition: 8th edDescription: xii, 468p. : ill.; 24 cmISBN: - 9781439048368
- P91.3.W47
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Books
|
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | P91.3.W47 (Browse shelf(Opens below)) | 1 | Available | 7712/139/14 | ||||||||||||
|
Books
|
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | P91.3.W471 (Browse shelf(Opens below)) | 2 | Available | 7713/140/14 |
Includes appendix, glossary and index.
Contents: Science and research -- Element of research -- Research ethic -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Research in the print media -- Research in the electronic media -- Research in advertising -- Research in public relations -- Mass media research and the internet.
There are no comments on this title.