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Handbook of internal communication - for developing good communicators. / Eiben Scholes,

By: Material type: TextPublication details: New Delhi: Efficient Offset Printers, 2006.Description: xxxi, 452p.; ill.: 20cmISBN:
  • 8179291790
LOC classification:
  • HF5549.5 .C6G69
Contents:
Contents: The Business context: IC's role in competitiveness and innovation -- IC and the healthy organization -- Understanding today's UK audiences -- Matching internal and external image -- The Impact of computer- based communications networks -- Effective communication strategies -- Turning strategy into action -- Developing good communicators -- IC Strategy at work.
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Includes index

Contents: The Business context: IC's role in competitiveness and innovation -- IC and the healthy organization -- Understanding today's UK audiences -- Matching internal and external image -- The Impact of computer- based communications networks -- Effective communication strategies -- Turning strategy into action -- Developing good communicators -- IC Strategy at work.

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