The pratice of public relation. / Fraser P. Seitel
Material type:
TextPublication details: Canada: Pearson Prentice Hall, 2007.Edition: 10th edDescription: xxix,442p.: ill.; 26cmISBN: - 0132038625
- HM1221.S45
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HM1221.S45 (Browse shelf(Opens below)) | 1 | Available | 7612/39/14 | ||||||||||||
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Books
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HM1221.S451 (Browse shelf(Opens below)) | 2 | Available | 7613/40/14 |
Browsing WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY shelves,Shelving location: Reference Close shelf browser (Hides shelf browser)
| HM 1221.S45 The practice of public relations. / | HM1221.S45 The pratice of public relation. / | HM 1221.S451 The practice of public relations. / | HM1221.S451 The pratice of public relation. / | HM 1221.S452 The practice of public relations. / | HM1221.W55 Public relations : Strategies and tactics. / | HM1221.W55 Public relations writing and media techniques. / |
Includes appendix and index
Contents: What is public relations,anyway? -- The growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Print media relations -- Electronic media relations -- Employee relations -- Multicultural community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing -- integrated marketing communications -- Public relations and the internet -- Crisis management
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