The management game / Ardis Burst and Leonard A. Schlesinger.
Material type:
TextPublication details: New York, N.Y. : Viking, 1987.Description: 274 p. : ill. ; 24 cmISBN: - 0670812250
- 658.4/0353 19
- HD30.26.B87
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HD30.26 .B87 (Browse shelf(Opens below)) | Available | 1211/11 |
Contents: Introduction -- Specialty foods: The ConCom challenge -- Making it in a gourmet world -- Choosing an advertising campaign for Italiano -- Choosing a sales force organization -- Establishing a transfer price for Salsa! -- Planning Italiano production systems -- Handling the nubian network opportunity -- Balancing corporate reporting and division spending needs -- Closing the apple products production facility -- Choosing a new group product manager -- How it all turned out -- The year ends: The Challenge goes on.
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