Includes bibliographical references and index.

Contents: Overview of strategic managemnt : Strategic management -- Strategy formulation : Defining the company's mission and social responsibilty -- The External environment -- The Global environment: Strategic considerations for multinational firms -- Environmental forecasting -- Internal analysis -- Formulating long- term objective and grand stratgies -- Strategic analysis and choice in single - or dominant- product businesses: Building sustainable competitive advantages -- Strategic analysis and choice in the multibusiness company: Rationalizing diversification and building shareholder value -- Strategy implementation: Implementing strategy through shrot-term objectives, functional tactics, reward system, and employees empowerment -- implementing strategy through restructuring and reengineering in the company's structure, leadership, and culture -- Strategic control and continuous improvement.