Business policy and strategic management / Sukul, Lomash.
Material type:
TextPublication details: New Delhi : Vikas Pub. House, 2003.Description: xxiv, 381 p. ; 25 cmISBN: - 8125911634 9788125911630
- HD30.28.L78
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HD30.28.L78 (Browse shelf(Opens below)) | 1 | Available | 1189/11 | ||||||||||||
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HD30.28.L781 (Browse shelf(Opens below)) | 2 | Available | 1190/11 |
Contents :Business planning and strategic management -- Strategic management process -- Defining vision and mission of a company -- Environment scanning and analysis -- Analysis of industry -- Study and evaluation of multinational environment -- Forcasting the business environment -- Internal analysis of company profile -- Long-term objectives and grand strategies -- Analysis of strategies and choice -- Operationalising and implementing strategies -- Integration of structure, leadership and culture for institutionalising strategy -- Guiding, Evaluating and controlling strategies -- Guide to case analysis.
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