Includes index.

Contents: List of minicases -- Understanding strategy and strategic management : Introducing strategy and strategic management -- The Strategic management process -- The Organizational mission and objectives -- Measuring success -- Culture and values -- Environmental analysis, resources and competitiveness: Strategic thinking and synergy -- Environmental analysis and strategic positioning -- The Dynamics of competition -- Strategic resources -- Strategy creation: An Introduction to strategy creation -- Strategic planning -- Strategic leadership and entrepreneurship -- Emergent strategy and intrapreneurship: The Contrbution of people and information -- Strategic alternatives and strategy selection: Strategic alternatives and market entry strategies -- Diversification and acquisition strategies -- Strategic alliance and joint ventures -- Business failure -- Strategies for conslidation and recovery -- Strategy evaluation and decision making -- Strategy implementation and strategic management- managing and changing the corporation: An Introduction to strategy implementation -- Issues in organizational structure -- Corporate strategy and style -- Strategic resources, risk and crisis management -- Strategic change management -- Final thoughts - What is strategy? -- Long case studies -- Glossary.