Hearing the voice of the market : competitive advantage through creative use of market information / Vincent P. Barabba and Gerald Zaltman.

By:

Barabba, Vincent P, 1934-

Contributor(s):

Zaltman, Gerald

Material type:

TextPublication details: Boston, Mass. : Harvard Business School Press, c1991.Description: xiv, 294 p. : ill. ; 24 cmISBN:

0875842410 (hard : acid free paper) :

Subject(s):

DDC classification:

658.8/02 20

LOC classification:

HD30.23.B358

Contents:

Contents: The problem of market information and decision making -- Doing useful research -- Competent curiosity and playfulness -- The Reality of knowledge use --Glossary -- Appendix.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY			HD30.23 .B358 (Browse shelf(Opens below))					Available			1247/11

Includes bibliographical references and index.

Contents: The problem of market information and decision making -- Doing useful research -- Competent curiosity and playfulness -- The Reality of knowledge use --Glossary -- Appendix.

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Hearing the voice of the market : competitive advantage through creative use of market information / Vincent P. Barabba and Gerald Zaltman.

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