International business: the challenges of globalization. / John J. Wild.
Material type:
TextPublication details: New Jersey: Pearson, 2008.Edition: 4th edDescription: xxii,506p: ill.; 2008ISBN: - 9780131747432
- HD62.4.W586
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HD62.4.W586 (Browse shelf(Opens below)) | 1 | Available | 7562/590/13 |
Includes index,references and glossary.
Contents: Global business environment: Globalization -- National business environments: Cross-cultural business -- Politics, law and business ethics -- Economic systems and development -- International trade and investment: International trade -- Business-government trade relations -- Foreign direct investment -- Regional economic integration -- The international financial markets -- International monetary system -- International business management: International strategy and organization -- Analyzing international opportunities -- Selecting and managing entry modes -- Developing and marketing products -- Managing international operations -- Hiring and managing employees.
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