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Business communication: process and product. / Mary Ellen Guffey.

By: Contributor(s): Material type: TextPublication details: Spain: Thomson and Nelson, 2007.Edition: 2nd edDescription: xvi, 425p.: ill.; 25cmISBN:
  • 0176407103
LOC classification:
  • HF5718.3.G838
Contents:
Contents: Communication foundations: Communicating at work -- Communicating in small groups and teams -- Workplace listening and nonverbal communication -- Communicating across cultures -- Guffey's 3-x-3 writing process: Writing process phase: Analyze, anticipate, adapt -- Writing process phase 2: Research, organize, compose -- Writing process phase 3: Revise, proofread, evaluate -- Business correspondence: Routine e-mail messages and memos -- Routine letters and goodwill messages -- Persuasive and sales messages -- Negative messages -- Reports and proposals: Preparing to write business reports -- Organizing and writing typical business reports -- Proposals and formal reports -- Presentations: Speaking skills -- Employment communication -- Competent language usage essentials (C.L.U.E) -- Key to C.L.U.E. review exercises -- Endnotes -- Acknowledgements -- Index.
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Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF5718.3.G838 (Browse shelf(Opens below)) 1 Available 7477/505/13

Includes Appendix.

Contents: Communication foundations: Communicating at work -- Communicating in small groups and teams -- Workplace listening and nonverbal communication -- Communicating across cultures -- Guffey's 3-x-3 writing process: Writing process phase: Analyze, anticipate, adapt -- Writing process phase 2: Research, organize, compose -- Writing process phase 3: Revise, proofread, evaluate -- Business correspondence: Routine e-mail messages and memos -- Routine letters and goodwill messages -- Persuasive and sales messages -- Negative messages -- Reports and proposals: Preparing to write business reports -- Organizing and writing typical business reports -- Proposals and formal reports -- Presentations: Speaking skills -- Employment communication -- Competent language usage essentials (C.L.U.E) -- Key to C.L.U.E. review exercises -- Endnotes -- Acknowledgements -- Index.

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