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Research methods for business students / Mark Saunders, Philip Lewis, and Adrian Thornhill.

By: Contributor(s): Material type: TextPublication details: Harlow, England ; New York : Financial Times/Prentice Hall, 2007.Edition: 4th edDescription: xxvii, 624 p. : col. ill. ; 27 cmISBN:
  • 0273701487 (pbk.)
Subject(s): DDC classification:
  • 650.072 22
LOC classification:
  • HD30.4.S28
Online resources:
Contents:
Contents: The Nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data --Analysing qualitative data -- Writing and presenting your project report -- Appendices.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HD30.4.S28 (Browse shelf(Opens below)) 1 Available 1291/12
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HD30.4.S281 (Browse shelf(Opens below)) 2 Available 1292/12
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HD30.4.S282 (Browse shelf(Opens below)) 3 Available 1293/12

Previous ed.: 2003.

Includes bibliographical references and index.

Contents: The Nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data --Analysing qualitative data -- Writing and presenting your project report -- Appendices.

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